Why pitch yourself as a podcast guest (and how to do it)
Pitching yourself as a podcast guest can be a great way to build relationships, reach a new audience, and build your confidence as a podcaster. Perhaps you aren’t sure whether podcasting is for you. Maybe you are worried it will take up too much time and you won’t be able to publish consistently. Guesting is a way of dipping your toe in and seeing whether audio works for you.
There are many benefits to being a guest on a podcast. First, it allows you to reach a new audience. When you appear on a podcast, you're not just talking to the host's listeners, you're also talking to the host's network. The host may share your episode on social media, and their followers may listen in.
Being a guest on a podcast is also a great way to build credibility. When you're interviewed by a respected podcaster, it shows that you're an expert in your field. This can help you to establish yourself as a thought leader and build trust with potential customers or clients.
Here are a few ways you could pitch yourself as a guest on a podcast:
Research podcasts your audience is listening to. The first step is to identify podcasts that your target audience is listening to. You can use tools like Chartable or Rephonic to find out which shows are popular with your audience.
Listen to the podcasts you're interested in pitching to. Once you've identified a few podcasts, take some time to listen to them. Get a feel for the show's format, style, and audience. This will also help you to identify relevant specialised topics you could offer to speak on.
Write a personalised email pitch. Write a personalised email to the host. Introduce yourself and explain why you'd be a good fit for the show. Why are you the best person to speak on your chosen topics. Offer a range of subjects you would be willing to speak about.
Include links. Add links to your website and social media profiles to make it easy for the host to learn more about you and your work. Also include links to any content online that shows your depth of expertise; other podcast appearances, YouTube interviews, webinars, blogs etc.
Be patient. It may take some time to get a response to your pitch. Don't be discouraged if you don't hear back right away. Keep going. There are plenty of podcasts to approach.
Be the best guest. Prepare thoroughly for the interview, be engaging, and provide valuable insights. Promote the episode after it airs to expand your reach and maintain a good relationship with the host.
How to Find the Email Address for the Podcast Creator
Once you've identified a few podcasts that you'd like to be a guest on, the next step is to find the email address of the podcast creator. There are a few ways to do this:
Look for the email address in the show notes. Many podcasters include their email address in the show notes so that listeners can contact them with questions or suggestions.
Search for the podcast’s website and use the contact form or check the ‘About us’ section to see if the host has added contact information there.
Look on social media for an account linked to the podcast or the host. If DMs are open, message and ask for the best email address to send your pitch to.
Once you've found the email address of the podcast creator, it's time to send them a pitch. Be sure to follow the tips above to write a personalised email that will increase your chances of getting a response.
If you're looking for a way to reach a new audience, build credibility, and grow your business, being a guest on podcasts is a great option.
